From Container to Stage – How a week-long interactive promotion kept Vienna talking for McDonalds Austria
Project Overview How do you build genuine anticipation for something that hasn’t happened yet — and keep people engaged for an entire week? For McDonald’s Austria’s “Mission World Menu” campaign, the challenge was to transform a simple container into a living, evolving promotional event activation. Commissioned by Stargate Group and realised in close collaboration with […]
From Concept to Roadshow: Building a fully programmable booth for ZYN in just 3 weeks.
Project Overview What does it take to build a complete, roadshow-ready trade show booth — fully programmable, modular, weather-resistant — from scratch in under four weeks? And what happens when that booth needs to go up a mountain, stand in the snow, and be set up and torn down again and again without missing a […]
Laser Tag Arena System Optimization in Vienna
Project Overview How do you transform public transport into a fully immersive mobile brand experience — and create meaningful engagement within just a few minutes of visitor time? For a multi-day promotional campaign, an entire tram was transformed into a mobile showroom — creating an interactive brand activation that brought the NIVEA experience directly into […]
Mobile Brand Experience: Turning a Branded Tram into an Interactive Showroom for NIVEA
Project Overview How do you transform public transport into a fully immersive mobile brand experience — and create meaningful engagement within just a few minutes of visitor time? For a multi-day promotional campaign, an entire tram was transformed into a mobile showroom — creating an interactive brand activation that brought the NIVEA experience directly into […]
Staging Innovation: The Dramatic Unveiling of Bühler’s Production Line
Project Overview How do you turn the unveiling of a complex industrial machine into an experience that feels premium, theatrical and unforgettable? For Bühler Wafer Solutions, we were commissioned to stage the inauguration of a new production line—an installation visited by guests from around the world. Our task was to transform a highly technical environment […]
Kuratorium für Verkehrssicherheit – Safety Box
Project Overview How do you make the dangers of smartphone distraction in traffic truly tangible—real enough to leave an impact, yet completely safe? Together with the Kuratorium für Verkehrssicherheit (KFV) and Illuminations, we created a mobile 270° cinema experience that brings this awareness directly into classrooms. Based on real 360° footage and projected across three […]